Exciting Career Opportunity: Sales Executive – Serengeti Breweries Limited (SBL)

About Us

At Serengeti Breweries Limited (SBL), we take pride in our heritage, which is built on passion, character, and excellence—just like the legendary brands we represent, from Arthur Guinness to Johnnie Walker. As a fully integrated beverage company under Diageo Africa, we are committed to delivering world-class beers and spirits to our customers.

Our flagship brand, Serengeti Premium Lager, leads our diverse portfolio, which also includes Serengeti Lite, Guinness, Pilsner, and SIB. Additionally, SBL distributes globally recognized Diageo spirits, including Johnnie Walker, Smirnoff, Gordon’s, Bailey’s, and Captain Morgan.

To continue our growth and success, we are looking for a dynamic and results-driven Sales Executive to join our team. If you’re passionate about sales, strategy, and customer engagement, this opportunity is for you!

Position: Sales Executive

Role Overview

As a Sales Executive, you will be responsible for managing an assigned geographical territory consisting of towns, villages, distributors, stockists, and key outlets. Your primary objective is to achieve sales targets, grow market share, and strengthen distributor relationships to drive business success.

Key Responsibilities

1. Sales Performance & Market Expansion

✔ Achieve primary and secondary sales targets within your territory.
✔ Work with distributors and stockists to ensure product availability and market penetration.
✔ Identify new distribution points to expand SBL’s market presence.

2. Distributor & Retail Management

✔ Build strong relationships with distributors and key stockists.
✔ Support distributors in order management, delivery efficiency, and operations automation.
✔ Ensure stock movement is optimized to meet customer demand.

3. Key Account Development

✔ Implement joint sales initiatives with top outlets to boost product visibility and market share.
✔ Drive execution of promotions, price initiatives, consumer offers, and brand activations.
✔ Ensure compliance with pricing, POS placement, and merchandising strategies.

4. Business Strategy & Sales Execution

✔ Develop and execute sales plans to maximize revenue and drive profitability.
✔ Work with internal teams (marketing, supply chain, finance) to optimize sales performance.
✔ Stay updated on market trends, competitor activity, and consumer preferences.

5. Training & Leadership

✔ Mentor and support VSMs (Van Sales Managers) to enhance their sales effectiveness.
✔ Provide sales training, coaching, and performance management for distributor teams.
✔ Represent the Distribution Manager when needed to coordinate distributor engagement.

6. Distributor Profitability & Compliance

✔ Monitor distributor operations, efficiency, and investment returns to ensure profitability.
✔ Ensure distributors comply with SBL’s policies, contracts, and ethical standards.
✔ Identify and address potential risks or operational inefficiencies.

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Required Qualifications & Skills

✅ Education & Experience

• Diploma or higher in Business Administration, Sales, or a related field.
• Strong analytical and mathematical skills.
• Sales experience in FMCG, beverages, or a similar industry is preferred.

✅ Key Skills & Competencies
✔ Sales & Negotiation Skills – Ability to influence and drive sales results.
✔ Strategic Thinking – Ability to identify and seize market opportunities.
✔ Communication & Presentation Skills – Strong interpersonal and relationship-building abilities.
✔ Data-Driven Decision-Making – Ability to analyze market trends and sales performance.
✔ Proficiency in Mobile & Digital Tools – Comfortable using sales software and mobile technology.
✔ Ability to Work Independently – A self-starter with strong initiative and minimal supervision.

✅ Personal Attributes
✔ Ambitious & Results-Oriented – Always striving to exceed targets.
✔ Professional & Presentable – Represent SBL with pride and wear branded attire.
✔ Strong Leadership & Teamwork – Work closely with internal teams and external partners.
✔ Adaptable & Resilient – Thrive in a fast-paced, competitive environment.

Why Join Us?

🌍 Be part of an industry-leading global brand under Diageo Africa.
🚀 Exciting career growth opportunities in a dynamic, high-performance environment.
💼 Work with some of the most iconic brands in the world.
📈 Competitive salary and benefits package.

How to Apply

📌 Application Requirements:
✔ Cover Letter (Max 3 pages) explaining why you’re the ideal candidate.
✔ Copy of University Diploma/Degree & Transcripts.
✔ Copy of NIDA Card (National ID).
✔ Contact Information (Phone & Email).
✔ Three Professional References (Full names, addresses, and contact details).

📢 Only shortlisted candidates will be contacted.

Serengeti Breweries Limited (SBL) is an equal opportunity employer that values diversity, inclusion, and gender equality. We encourage qualified individuals of all backgrounds to apply.

🚀 Take the next step in your career—join SBL and be part of something extraordinary!