Job Opportunity: Marketing Officer

Company: Dukaspea Company Limited
Location: Lumumba Kariakoo, Dar es Salaam
Job Type: Full-Time
Application Deadline: 9th April 2024

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Company Overview

Dukaspea Company Limited is a startup specializing in an online platform for high-quality spare parts and auto components. We aim to revolutionize the auto parts industry through digital solutions.

We are looking for a Marketing Officer who is passionate about marketing, understands the spare parts industry, and can increase brand visibility and sales growth.

Key Responsibilities

✔ Develop and implement marketing strategies for our spare parts and auto components.
✔ Create online and offline marketing campaigns (social media, email newsletters, ads, and print materials).
✔ Work closely with sales and product teams to ensure timely delivery of marketing materials.
✔ Conduct market research to understand customer preferences and industry trends.
✔ Build and maintain relationships with suppliers, distributors, and customers.
✔ Manage digital marketing efforts, including SEO, website content, and online advertising.
✔ Organize trade shows, promotional events, and customer engagement activities.
✔ Monitor and report marketing campaign performance to refine strategies.
✔ Assist in managing the marketing budget for optimal resource allocation.

Qualifications & Skills

🎓 Education:
✔ Certificate/Diploma/Bachelor’s degree in Marketing, Business Administration, or a related field.

💼 Experience & Skills:
✔ Strong communication and interpersonal skills.
✔ Ability to analyze market trends and customer behavior.
✔ Creative thinker with problem-solving skills.
✔ Strong project management and organizational skills.
✔ Proficiency in Microsoft Office Suite (Word & Excel).
✔ Marketing experience in spare parts, automotive, or related industries is an advantage.
✔ Knowledge of the auto parts industry and key market players is a plus.
✔ Content creation and brand storytelling experience is preferred.

What We Offer

✅ Competitive salary and benefits package.
✅ Career growth and development opportunities.
✅ Supportive and dynamic work environment.
✅ Access to industry knowledge and training programs.