Exciting Career Opportunity: Marketing Manager – Serena Hotels Tanzania

Full Time
Tanzania
Posted 7 hours ago

Serena Hotels

Exciting Career Opportunity: Marketing Manager – Serena Hotels Tanzania

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Serena Hotels, a distinguished collection of 22 luxury hotels, safari lodges, camps, and resorts across seven countries in East Africa—including Kenya, Tanzania, Zanzibar, Mozambique, Uganda, Rwanda, and DR Congo—is seeking a dynamic Marketing Manager to join our team in Tanzania.

Renowned for our breathtaking locations and exceptional hospitality, we take pride in upholding the highest service standards. At Serena, we recognize that our employees are our greatest asset, and we invest significantly in their growth and development.

If you are passionate about marketing and hospitality, this is your chance to become part of a prestigious brand and contribute to its continued success.

Position: Marketing Manager

Location: Arusha, Tanzania
Application Deadline: 15th March 2025

Key Role Overview

As the Marketing Manager, you will work closely with the Regional Marketing Director to manage day-to-day marketing activities, coordinate creative agencies, foster strategic partnerships, and execute impactful marketing campaigns. Your role will encompass both B2B and B2C marketing, enhancing brand visibility across our prestigious Tanzania properties:

Arusha Serena Hotel
Lake Manyara Serena Safari Lodge
Ngorongoro Serena Safari Lodge
Serengeti Serena Safari Lodge
Kirawira Serena Camp
Mbuzi Mawe Serena Camp
Serena Mivumo River Lodge

Key Responsibilities

Reporting to the Regional Marketing Director and the General Manager (GM), your responsibilities will include:

Marketing & Brand Management

Develop and implement B2B and B2C marketing campaigns tailored to city hotels, lodges, and camps.
Build and maintain relationships with B2B partners to create new business opportunities and enhance sales efforts.
Ensure all marketing materials meet Serena brand standards in collaboration with advertising and creative agencies.
Manage the brand’s presence across digital and traditional marketing channels, ensuring consistency and impact.
Oversee hotel branding efforts, including signage, collateral, restaurant menus, and promotional materials.

Strategic Communications & PR

Coordinate press conferences, media engagements, and corporate communications to enhance brand visibility.
Monitor industry trends and competitor activity to identify growth opportunities and potential partnerships.
Draft marketing and PR briefs for creative teams and oversee the execution of brand strategies.
Assist in crafting and executing quarterly marketing initiatives, covering MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure tourism, F&B promotions, and wellness activities.

Digital & Social Media Marketing

Work with the Regional Digital Marketing Executive to develop and execute a robust social media strategy (Facebook, Instagram, etc.).
Ensure all digital platforms, including Tripadvisor and Google My Business, are regularly updated.
Oversee content creation, including photography and videography, to showcase our properties and experiences.

Performance Monitoring & Reporting

Track and analyze key marketing performance indicators (KPIs) and prepare monthly reports for senior management.
Provide insights into campaign effectiveness and make data-driven recommendations for improvement.
Ensure compliance with Marketing SOPs and seek necessary approvals for all advertising, PR, and brand partnerships.

Qualifications & Experience

A degree in Marketing, Journalism, or Communications.
3-5 years of experience in marketing, preferably within an advertising agency or hospitality industry.
Strong project management and multitasking skills.
Excellent written, verbal, and presentation communication abilities.
Ability to collaborate effectively with cross-functional teams.
Hospitality marketing experience is a plus but not mandatory.

Why Join Serena Hotels?

At Serena Hotels, we offer an opportunity to work with a prestigious hospitality brand that values innovation, creativity, and employee development. If you are a motivated marketing professional with a passion for travel and luxury experiences, we encourage you to apply!