Watu Credit
Brand Manager – Watu Credit (March 2025)
Join Watu and Empower Entrepreneurs in Africa
At Watu Credit, we believe that everyone deserves a chance to become an entrepreneur and achieve their dreams. As Africa’s fastest-growing asset finance company, our mission is to provide financial solutions for mobility assets, such as motorcycles, three-wheelers, vehicles, and smartphones, empowering individuals to build successful businesses and support their families and communities.
Our vision is to create a future where ambitious individuals have access to the right tools to thrive. If you’re passionate about brand management and want to be part of a dynamic, customer-centric company, this is your opportunity.
Your Role as a Brand Manager
As a Brand Manager at Watu Tanzania, you will be responsible for planning, executing, and monitoring marketing strategies that enhance brand visibility and communication. You will work closely with internal and external stakeholders to drive brand awareness, develop PR campaigns, and ensure consistent messaging across all platforms.
Key Responsibilities
Brand Strategy & Marketing Execution
- Oversee and manage the Watu brand in Tanzania, ensuring alignment with company goals.
- Develop and implement PR and marketing campaigns to enhance brand recognition.
- Lead project management for all brand-related initiatives, ensuring timely execution and high-quality standards.
- Foster media relations by engaging with journalists, bloggers, and influencers to secure positive coverage.
- Coordinate content production to maintain cost-effective, high-quality brand materials.
Strategic Partnerships & Stakeholder Engagement
- Build and maintain relationships with media, agencies, and industry partners to maximize brand exposure.
- Work closely with internal teams, including leadership, to align marketing efforts with overall business objectives.
- Promote brand immersion within the company by engaging employees in Watu’s vision and mission.
Performance Tracking & Data Analysis
- Define and track key performance indicators (KPIs) for PR campaigns, media coverage, and digital marketing efforts.
- Generate media monitoring reports, providing insights and recommendations for brand strategy improvements.
- Collaborate with the finance team to analyze marketing spend, ensuring cost efficiency and strong return on investment (ROI).
- Oversee brand spend reports, tracking budget utilization and performance impact.
Operational Excellence & Compliance
- Manage relationships with external agencies, ensuring timely and quality service delivery.
- Monitor brand messaging to ensure consistency across all media platforms.
- Oversee production requests with the procurement team, ensuring alignment with quality standards and timelines.
- Participate in performance appraisals, team reviews, and continuous improvement initiatives.
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What We’re Looking For
Education & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 8 years of experience in brand management, marketing, or project management.
- Strong familiarity with the Tanzanian market and consumer landscape.
Skills & Competencies
- Leadership and team management skills to drive successful marketing initiatives.
- Excellent communication and interpersonal skills to engage with internal and external stakeholders.
- Strong organizational and planning abilities, with keen attention to detail.
- Ability to analyze data and generate actionable insights.
- Proficiency in digital marketing tools such as Google Analytics, social media management platforms, and email marketing software.
- Creative thinking and a problem-solving mindset.
- Ability to work under pressure and meet deadlines.
What We Offer
- An international, dynamic, and ambitious team dedicated to making a difference.
- Opportunities for learning and career growth in a fast-paced environment.
- A competitive compensation package that rewards your expertise and contribution.
- Comprehensive health benefits for your well-being.
Join Us Today!
Do you see yourself as part of the Watu Credit team? If you’re ready to make an impact and help entrepreneurs achieve their dreams, we want to hear from you!
📌 How to Apply:
This is a full-time position. To submit your application, please follow the link provided below.
⚠️ Important Notice: Watu Credit does not charge any fees for job applications. Beware of fraudulent job offers.
We look forward to welcoming you to the Watu family!
To apply for this job please visit watu.applytojob.com.
